{"product_id":"the-90-day-blue-collar-builders-playbook","title":"The 90-Day Blue Collar Builder's Playbook","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003e\u003cem\u003eBuild and Launch Your First Offer in the Margins of Your 9-to-5 and Your Family — Without Losing Either\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eA complete 90-day, week-by-week system for building a real business while you keep the job that's currently funding your family. Three phases — Clarity, Build, Launch — and ten tools built specifically for someone with 15 real hours a week, not 60.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eThis is the exact plan its founder built after losing everything once by quitting too soon. It's what he still uses today, running a fast-growing brand while working full-time by choice.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003e\u003cstrong\u003eWhat's Included\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul dir=\"ltr\" class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3 print:block print:space-y-1\"\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eFREE BONUS: The 10 Commandments of the Blue Collar Builder — included at no extra cost.\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eThe full 90-Day, 12-week system across Clarity, Build, and Launch.\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eTen complete tools: the Intellectual Property Inventory, the Blue Collar Builder Offer Story, the Opportunity Appraisal, the Blue Collar Builder Discipline System, and more.\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eThe Shift Standard  and Know Your Enemy — the identity and mindset training underneath every tactic.\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eThe Breakthrough Season — real preparation for the hardest stretch of the 90 days, before you hit it.\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eThe Promised Land vision exercise, a full Tool Index, and a reusable 90-day template for every cycle after this one.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003e\u003cem\u003eREAL RESULTS: Real people using this framework have built real offers — a bookkeeper's weekend tax service, a woodworker's first paid build, a chef's private dinner business that ran for five years alongside a full-time job before it became the main income.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003e\u003cstrong\u003eOur Guarantee\u003c\/strong\u003e\u003cbr\u003eFollow the system for the first 14 days. If you don't have more clarity on your offer and your plan than you've ever had, email us and we'll make it right.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003e\u003cstrong\u003eWant both flagship guides?\u003c\/strong\u003e Get The 90-Day Blue Collar Builder's Playbook and ShiftMaxxing™ together for $79 — instead of $94 bought separately.\u003c\/p\u003e","brand":"Plight Clothing","offers":[{"title":"Default Title","offer_id":48265269838036,"sku":null,"price":47.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0659\/3829\/2948\/files\/Plight_Playbook_Cover_FLAT.png?v=1785091500","url":"https:\/\/plightclothing.com\/products\/the-90-day-blue-collar-builders-playbook","provider":"Plight Clothing","version":"1.0","type":"link"}