The 90-Day Blue Collar Builder's Playbook

Build and Launch Your First Offer in the Margins of Your 9-to-5 and Your Family — Without Losing Either

A complete 90-day, week-by-week system for building a real business while you keep the job that's currently funding your family. Three phases — Clarity, Build, Launch — and ten tools built specifically for someone with 15 real hours a week, not 60.

This is the exact plan its founder built after losing everything once by quitting too soon. It's what he still uses today, running a fast-growing brand while working full-time by choice.

What's Included

• FREE BONUS: The 10 Commandments of the Blue Collar Builder — included at no extra cost.
• The full 90-Day, 12-week system across Clarity, Build, and Launch.
• Ten complete tools: the Intellectual Property Inventory, the Blue Collar Builder Offer Story, the Opportunity Appraisal, the Blue Collar Builder Discipline System, and more.
• The Shift Standard  and Know Your Enemy — the identity and mindset training underneath every tactic.
• The Breakthrough Season — real preparation for the hardest stretch of the 90 days, before you hit it.
• The Promised Land vision exercise, a full Tool Index, and a reusable 90-day template for every cycle after this one.

REAL RESULTS: Real people using this framework have built real offers — a bookkeeper's weekend tax service, a woodworker's first paid build, a chef's private dinner business that ran for five years alongside a full-time job before it became the main income.

Our Guarantee
Follow the system for the first 14 days. If you don't have more clarity on your offer and your plan than you've ever had, email us and we'll make it right.

Want both flagship guides? Get The 90-Day Blue Collar Builder's Playbook and ShiftMaxxing™ together for $79 — instead of $94 bought separately.